Mcdonald’s bucket design special edition for Chinese National Holiday. The main concept and copy for the campaign is “ Double the Deliciousness” and to share happiness with friends and family while celebrating the National Holiday. Two design directions: design A conveys what is inside the bucket and festive elements to express the fun vibe. Each design blocks are also stickers to play around with. Design B delivers a single minded message of sharing the happiness with visual of hands reaching in to grab the food inside. Design B was the final design launched. 

麥當勞中國國慶節推出特別版桶裝設計。本次活動的主要概念及文案為「雙重美味」，意旨在與朋友和家人一起分享及慶祝國慶節。設計了兩個方向：設計A展示了桶內的內容和節日元素，以表達歡樂氛圍。每個設計區塊同時也是附有趣味性的貼紙。設計B傳達了一個單一的信息- 分享快樂，視覺上表現為伸手抓取桶內食物的畫面，意味著老少咸宜的麥當勞。