WARM TREE
PACKAGING DESIGN
Warm Tree is an aromatherapy brand with product lines include essential oils, hydrosols, oil skin cares etc. The brand is committed to continuously discovery and exploration of the best ingredients from the essence of natural plants. The packaging design communicates the natural ingredients the product offers; through the use of pack materials and overall design language delivers the brand message- “less is more.”
暖樹是一個純植物精油護膚品牌，產品線包括精油、純露、油性護膚品等。品牌致力於不斷的研發和探索使用最好的天然植物萃取成分製作產品。包裝設計傳達了產品所提供的天然成分；通過使用包裝材料和整體視覺語言傳遞品牌信息——“少即是多”。
Design Challenges & Solution
The brand has great product lines and ingredient resources; however the current branding and packaging design does not align with the brand and product itself, not only it lacks personality and fails to differentiate itself from other similar brands. The challenge is to rebrand and design a new packaging design that captures the brand’s personality and stand out among other brands in the same category and resonates with the target audience.
